Deviance in the eyes of a functionalist is any thing that changes a social practices function in society. Concerning sport, many things have significant contribution or signification contribution in the sports world. The contribution of the practice will be established as a norm, an ongoing contribution. However, if that practice is changed, the contribution and its role in sports society may change. On a larger scale, sports it self has the function of aiding in socialization. As people deviate from the norms of sport, its contribution to socialization may change.
For example, children began social development at a young. The participation in youth sports is intended it aid in socialization. However, youth sports has become more about parents living out old dreams through their child than being active and socializing. Kids are pushed to extreme limits. Top performers are treated better than the average player. Coaches preach perfection and winning rather than learn from mistakes and effort. At young ages, the average performing kids will feel left out and not want to associate with the rest of the team. That creates a decline in the social development of the kid. Social Development was one of youth sports functions in society. Yet, many youth teams are deviating from that. Youth sport’s function is deviating from social development to ,essentially, prep leagues for high school sports.
In recent years, mobile devices have had the fast rise in usage for sports viewing. In 2010, mobile usage a mere 30% in comparison to broadband’s 73%. In 4 years, mobile usage increased a total of 25%. While I am not surprised, it is interesting how attached we are becoming to our phones. I am by no means criticizing our increased usage of mobile devices. (I almost typed this on my phone!) With the increasing involvement of media into the sports world, our phones and tablets have become the proverbial hammer in building the media’s successful relationship with sports. I have the Bleacher Report Team Stream app on my phone. Neilsen reports that it is the 3rd most used app for sports. There is never a moment that i do not have at least 2 updates on my phone. I follow multiple teams from NFL, NBA, BBVA La liga, Barclays premier league, and even the select players who were on my fantasy team.
The NFL is Potential the most marketable league in the Country. Advertisement has even altered how the games are played. Timeouts are given just so that advertisements can be drilled into the minds of audience. Top advertisers like Bud Light, Chevy Silverado, and Verizon draw in hundreds of million of viewers every year. For the Grand finale of the season, the Super Bowl, hundreds of millions of viewers are sucked in for just that one game. The Superbowl isn’t just a competition. It is a game, commercial ad happy hour(or happy 5 hrs), and has 2 concerts. Because Yes!! Americans need Metallica the night before and Cold Play the day of. Did I mention that Bruno Mars and Queen BEE (Beyonce) are making appearances?!. It would be safe to bet 200 million viewers this year. Beyonce brings in the fans.
Money and Economics influences the total operation of the NFL. The concert artist receive 100+ percent increase in album sales after the Superbowl. Because of advertisements, viewers are almost 50% more like to drink beer in the past week, and almost 30% more likely to buy expensive jewelry.
The NFL’s Advertisers heavily pushes forth the tough guy, blue collar mentality. Football , since its beginning has been viewed as a sport for the brute and tough. With advertisers like Chevrolet and Bud light, the blue collar guy has the go-to truck to drive to work and the perfect brew to drink during breaks.